Have you ever wondered why some businesses and commercial projects appear in Google results in the form of the business name, address, contact info and several details about it like UPayments?
This is a free service provided by Google known as Google My Business.
This free service from Google helps business owners manage their presence on the Internet and search engines, and makes interaction and direct communication with customers possible. Customers can leave opinions or rate your services and products that will attract more customers to your business.
In the era of digital transformation and the transition to provide all services via advanced search tools such as searching by voice, the distance between you and your customers does not exceed several words such as (burger restaurant near me, the best beauty salon near me) and the search engine will display your business profile if It meets the requirements of the user who is looking for quick and useful information.
Why Creating a ‘Google My Business’ Account is Important
If the previous introduction did not convince you of the importance of creating a ‘Google My Business’ account, read on for more details about this service that offers unique benefits. ‘Google My Business’ should be of interest to all business owners, no matter the size of their company.
Access to business services made easier
Regardless of the service or product offered by a business, the decision-making process of prospective customers starts online. As a first step towards their research to find a product or service, they are on the internet looking for information before reaching out. If your business is not on the internet, waiting to be found, they will find your competition and go for it. The process has become completely digital, which means being online is a must and no longer a choice especially for online businesses.
That’s where ‘Google My Business’ comes in. Whatever the goal you wish to achieve – increasing footfall, increasing website visits, or providing contact information – it is all arranged within Google. Having a ‘Google My Business’ account guarantees easy and direct access to your information whenever customers search for your company via search engines or maps. The fact that this service is provided by Google, also improves your website’s ranking on search engines, giving you access to analytics, which in turn helps you build a successful digital marketing strategy based on profile visitors’ insights.
Be your business’s own primary source of information
Your customers are online looking for a variety of information. No matter what kind of information they might be looking for, make sure it is all there for them to see. Any questions they might have or crucial information they might need on your business must be completely laid out for them. Businesses should be the main source of information about themselves, making everything clear and obvious, to avoid misconceptions or lack of information, which might lead customers to research further and find other competitive businesses to rely on.
The Google Business card allows you to include working hours, working days, and the status of your business (i.e. opening hours and closing times, holidays, or even websites under construction). This card allows you to keep your business information up-to-date. It is worth noting that this card ranks first in search results, regardless of your competition. It, therefore, guarantees your business appears first to users looking for you.
Enhancing customer confidence
Having your Google business card gives more credibility to your website. Statistics reveal that this makes it 70% more likely for customers to visit your website or contact you. Also, since the process of deciding whether to make a purchase or visit a place of business is very much based on your customers’ trust, and it has been proven that companies with complete information files on Google doubles customers’ trust, chances of conversion are greater.
Customers’ trust can also be enhanced through reviews and testimonials left by previous visitors. According to ‘Think With Google’, 88% of consumers have complete trust in online reviews and personal recommendations.
If you have not created your ‘Google My Business’ account yet, the next article in this series will guide you through every step. From the creation of an account to settings adjustment, we will help you get familiar with various tips and tricks for creating and making the most out of your ‘Google My Business’ account.