Starting your online business has never been more crucial. As of 2020, the amount of e-commerce in Kuwait has reached $ 1.1 billion, and the impact caused by the COVID-19 virus during the last period has greatly increased the demand for e-commerce stores in Kuwait. There are about 2.4 million active accounts in this field, and 80% of them have bank accounts. Of those, about 66% are in the youth category, while 36% of the population depends on online shopping.
These numbers cannot be neglected. They are important indicators of the direction the economy is heading towards, and make us reconsider the tools and methodologies that we were working with previously. Today, technology has become a major force in innovation, economics and most aspects of life, and it is vital that we invest in technology carefully, taking advantage of the opportunities before us. The demand for these electronic services has become clear.
In recent times, we have started to hear frequently and repeatedly about e-commerce websites, online sales, online payments, digital payment solutions, etc. ..
These terms are related in one way or another to electronic commerce (e-commerce), which in turn was the star of the season worldwide.
Start your online business in 3 simple steps
At first glance, starting an online store might seem intimidating. Many business owners and entrepreneurs are unfamiliar with the process, or have concerns about the costs involved. However, don’t let this uncertainty hold you back! The steps below will show you how easy launching an e-commerce website can be in today’s market.
Set your goal and find your way!
The most important point in starting your online business is to know the goal that you seek to achieve. That goal is determined based on the stage you have reached in your project. For example: Saleh owns a store and decides to increase his sales by establishing an online store. Therefore, Saleh’s goal becomes:
Increase sales by 20% through the online store in the third quarter 2020.
On the other hand, we have Ahmed: a young man who heard about e-commerce and witnessed the extent of customer demand for online options during the last period, so he decides to launch an online store selling smart phone accessories. He is at an early stage in his business plan, so his goal is outlined as follows:
Add 10 distinct products and obtain an excellent evaluation from the first dealers during the first stage of the store launch.
In both cases, an online store will be launched, but the tasks and activities are completely different. The reason? Each stage of the business has distinct tasks and priorities. Saleh’s business already has a reputation, and has customers who need to check the effectiveness of the online store and test the possibility of online shopping. Therefore, he cares about the store reaching the largest number of its customers, and about adding distinctive products to it .
As for Ahmed, he is in a very different stage of trade. At this stage, he is interested in focusing on selecting products with a competitive advantage, and will not focus on quantity but quality. Also, because he needs to build a reputation for the business, he will urge customers to evaluate their experience with his store.
Define your target audience
Repeat with me … not everyone is your target! Then repeat it again, so that you don’t fall into this trap. I’m warning you now–it will cost you a lot of time and effort, but it won’t give you a real return.
When starting an online group, it is crucial to define the target audience. Who are your customers? Why are they interested in your product?
At first you can start by defining general things like:
- Geographical area
- Age group
Then formulate a scenario, imagining the best customer for your business. Who is he? What is he working on? Why is he shopping at your store, instead of a different store? What is the added value you provide?
This exercise is useful in helping you to understand more about your target group, so that you can design offers that suit them, choose products they prefer, and thus, succeed in your business.
Start quickly (go fast)
We are in a world that is moving at a rapid pace, and doing business no longer takes much time to plan at the beginning. If you think your products are good, and you have customers that need them, start selling them today. There’s no need to wait!
UStore by UPayments is an e-commerce platform that helps anyone start selling online, with no subscription fees. We believe that it is our duty to help our customers develop their businesses and grow faster. We believe that everyone has the right to experiment and test ideas easily, and that technology should not be the obstacle, but rather the greatest aid. Right at this moment, you are just a few clicks away from starting your online store! Start now–don’t lose time trying to reinvent the wheel.
What distinguishes UStore?
- Easily create a store: all you need to do is login and start working!
- Free: UStore is free; you don’t have to purchase any subscriptions to use it.
- Multiple payment options: UStore is one of UPayments products, so it comes with a variety of user-friendly payment options.
- Branding: Connect your store with a custom domain.
Start selling online today. It’s easy, and it’s free!